Here are reliable ways of gathering data that would be used for the creation of your buyer persona. When it comes to creating a buyer persona, you’ve got to be specific and draw insight from the right data sources. ![]() After all, your product or service offering is not for everyone - and creating a product for everyone is a recipe for disaster. It’s okay to have multiple buyer personas, but you’ve got to limit it to five maximum buyer personas. Understand your buyer personas (target audience):Ī buyer persona is a fictional representation of who your ideal customer is.
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